Gaya APA

Payne, A., TJIPTONO, F. (1993). Pemasaran Jasa - The Essence Of Service Marketing (II). Yogyakarta: Andi.

Gaya MLA

Payne, Adrian., TJIPTONO, Fandy. "Pemasaran Jasa - The Essence Of Service Marketing". II Yogyakarta: Andi, 1993. Text.